Tom Albrighton says...
My advice is somewhat simplistic and not all that surprising - do your research.
What is imperative is that our prospective owner-to-be knows this club, understands the intricacies of trying to ”re-birth” a sleeping giant, and is someone who knows how to stick to his word.
We’re all still scarred by promises left unfulfilled and dreams never quite realised, so it is absolutely key that going forward these situations are avoided.
Having a clear understanding of the club, its position now, its goals and its values is merely the first step. Having a concise and achievable plan is another key element, as is surrounding himself with people who know what they’re doing. Not being afraid to make the hard choices, to run a tight ship and hold the club to standards far beyond that of their league position is another key to unlocking the clubs potential.
One final thing is learning to understand the club itself.
At times, Sunderland can be a complex entity and one that, as we have seen, can send even the most confident men into a flat spin.
Learning to deal with the demands and expectations of a club steeped in history and a yearning to return to where we once were as soon as possible will be another piece to the puzzle. Handling these expectations, demands and harbouring the dreams of so many won’t be easy, but looking back to owners gone by will pave the way towards the answers on how to tap into the potential greatness this club holds beneath its surface.
Richard Speight says...
My advice to young Mr Louis-Dreyfus would be to get a serious team of business and football people around the club, to focus on youth and player development, and to drive standards up across the whole enterprise - from not just the footballing and operational side of the club, but to the matchday experience and the women’s team.
The new ownership needs to be as open and honest as possible about plans and finances, treat fans and fan groups with respect and keep us up to date.
He should act as a custodian rather than a dictator; we are the club’s biggest asset, and we need to be engaged in any plans he might have to improve the fan experience and infrastructure at the stadium.
There will, naturally, be lots of questions coming in your direction and the continuing role of the existing Madrox partners in the future ownership structure - they’re hardly the most popular people on Wearside, and their presence and respective roles will require clear explanation to fans.
Whilst promotion from League One is absolutely imperative this season, the longer-term and bigger picture should be kept in mind at all times.
Finally, we want a bit of positivity and excitement back at the club, and a new direction for the first team would go a long way towards this.
Malc Dugdale says...
Don’t come out of the blocks too over the top.
Under-promising and over-delivering is way better than the other way round.
Know your limitations, and surround yourself with people who fill the gaps. Football is a very different business to any other, and you won’t succeed at any club - never mind a so-called sleeping giant - without the right expertise around you.
Listen to the locals, the fans, the ex-players and the wider old guard. Listen to the mistakes made by your predecessors, and don’t repeat them. Nothing is as frustrating as not learning from bad experiences, even when they are not your own.
Enjoy being part of a club steeped in history and pivotal to the hearts and minds of the region, as well as thousands of fans who have left it but still hold it dear.
Get it right and you won’t buy a drink in the area for the rest of your life.
Do your best and we will respect you. That we guarantee.
Jack Gingell says...
My first bit of advice would be to get rid of Phil Parkinson.
I know we are sitting close to the top two, and some may argue it would be a little harsh, but our poor performances will catch up with us.
If we have the right financial backing, we could go and get someone more forward thinking to help carry us up the divisions.
My second piece of advice would be to not over-promise and under-deliver - Stewart Donald came severely under fire for this approach. We don’t need to be best mates with you - we just need someone credible, who will run the club properly.
That leads me on to my third and final piece of advice - get a good team of people around you, both on the footballing and operational side of the club. We need to rebuild a severely damaged infrastructure with good, knowledgable football people who know what they’re doing. Don’t just rely on the ‘jobs for the boys’ Donald adopted when he came in.
These things will get us being competitive again, and hopefully moving in the right direction on and off the pitch.
Will Jones says...
My main piece of advice to anyone coming in and running this club is to employ people that know what they are doing.
We have been bitten too often in recent times by owners trying to a) do it themselves, and then leaving huge gaps and doing the job to a poor standard, or b) employing people who are not good enough, or are not qualified for the role and then be a scapegoat or mouthpiece who also leaves us in a state of bother.
Delegate to experienced people and invest behind the scenes in an infrastructure both on the footballing and corporate sides of the club.
Get a well-functioning and brilliantly ran club from the top, and the rest will follow.
If he can do that, then we are going to be able to go places.
This is going to be a new start, and the fans need to feel as such, and without crowds we need to see something.
Run this place like you would a business, not a hobby. We do not want people coming here and using it for their own vanity - we want to see the club going places.
It is not about who you are, but about what you can do.
Just don’t mess us around, and don’t make us look like fools again.