24. Wycombe Wanderers
Kit supplier... O’Neills
Sponsor... Cherry Red Records
Verdict: What on God’s green Earth is this monstrosity? Whose idea was it to give the Chairboys a Rugby League shirt? Why is there a huge version of their badge hidden behind a massive red sponsor? You have to give them credit for keeping the same home shirt as last season in this era, but they definitely should have considered changing it... and fast.
23. Southend United
Kit supplier... Nike
Verdict: The Shrimpers are the fourth team to have joined Paddy Power’s ‘Save Our Shirt’ campaign which removes brands and logo from the front of their kit. Unfortunately for Southend fans, Nike have gone all Adidas on them and have given them a training top that looks very similar to something stocked in the Sports Direct sale section. Urgh.
22. Tranmere Rovers
Verdict: Well, well, well...what in fresh Hell is this? Puma have decided to reward loyal Prenton Park fans with this plain, weird looking “oh my God why are there random blue blocks on the arm” effort. What a way to celebrate promotion, and after such a beautiful kit last year too *a single tears rolls down the cheek*.
Sponsor... Children with Cancer UK
Verdict: That bloody sticker over the top of a hidden BETDAQ logo that is bound to peel off after yer Maw’s second hot wash, that sheer white back, the look Chris Maguire had just modelling it... get in the bin, Adidas. Right in the bin.
20. Doncaster Rovers
Supplier... Elite Pro Sports
Verdict: This season’s effort from Rovers sees them “return to their famous hoops” and adopts the Club Doncaster logo “in a move that strengthens the brand”. Trust us Donny, that strip will not strengthen anything - it is rank and makes you look like Where’s Wally.
19. Ipswich Town
Sponsor... Magical Vegas
Verdict: In terms of design, this Adidas number could be so much higher than it is, but when you splash the word’s MAGICAL VEGAS across the front of anything it just looks like an invitation to call up one of those late night quiz shows. Welcome to Adventure Quest! My name is Falconhoof!
18. Peterborough United
Verdict: As a shirt it’s not all that bad... BUT - and it’s a big but - it’s exactly the same as last year barring a slight altercation on the neck, yet the club shop is still charging £45 which is pretty poor form from such a big supplier in Nike.
Sponsor... Visit Blackpool
Verdict: There’s only so much you can do with orange and Errea have done the right thing by keeping the design simple. Not exactly a stunner though, is it?
16. Rotherham United
Verdict: The tagline for The Millers’ new kit is “new kit, same desire” - which is a bit strange considering they went down last season. It’s a basic concept and is very much down the route of “just keep it simple, no messing about lads, alright?” - so ie: the opposite of Adidas.
Looks a bit like that Charlton kit from a few seasons ago too.
Verdict: Not a bad little number to be fair, and another without a big branded logo - whether we see Bury wear it often this year is another thing entirely though. Hopefully The Shakers can get on the pitch at some point this season and showcase it.
14. Bolton Wanderers
Verdict: Now we’re talking. The first half decent kit of this list, and no surprise is created by our beloved Hummel. It keeps with the traditional Trotters colours and design, but adds a splendid touch of red on the arms. Lovely.
13. Shrewsbury Town
Sponsor... Tuffins Supermarkets
Verdict: What a beauty! But... wait, what the heck is that sponsor on the front? TUFFINS? BLOODY TUFFINS? You’ve ruined it now Shrews - you don’t deserve Donald Love.
12. Burton Albion
Supplier... TAG Sportswear
Verdict: Donned the ‘supporters shirt’ after Brewers fans (all 750 of them apparently) voted on the look of their new kit, the yellow home design has smart little black flecked sleeves and keeps with tradition of Burton kits resembling angry wasps. Made by local sportswear company TAG Sportswear, the kit is let down a little by the colour clashing blue PRESTEC logo, which kills the look as a whole a bit, doesn’t it? Otherwise, pretty smart.