NEWS: Sunderland’s Executive Director Charlie Methven says club are exploring changing the badge

Sunderland AFC Executive Director Charlie Methven has admitted to fans that the club are exploring potentially re-branding with a new official badge and strapline in a bid to simplify the current one.

The current badge was introduced at the start of the 1997/98 season when the club moved from Roker Park to the Stadium of Light and has featured on every kit over the last 21 years but, with Sunderland entering a new era, it would appear that there’s a possibility that the official logo and crest could be about to change in the future.

Methven sat down with representatives from various supporter groups and other members of club staff to discuss a variety of matters, one of which was merchandise and how that can be improved going forward.

During the meeting - the minutes of which were published just this afternoon - Methven acknowledged that the current badge and motto ‘were being looked at’ and that they were ‘working towards a simpler design that would be easier to put on merchandise and kits’.

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