Never let it be said that Ellis Short has lost his passion for a challenge. This time, it's the Ice Bucket Challenge in support of ALS that the American/Irish billionaire decided to brave - and not only that but in his full match day suit.
And as for nominations? Well he has laid down the gauntlet to our friendly neighbourhood rivals Newcastle United, specifically Mike Ashley, Alan Pardew, and 'ginger Pirlo' himself Jack Colback, just before John O'Shea and Wes Brown delivered the deed.
Well played, Mr Chairman, well played.