Homes, businesses and schools across Wearside are being urged to turn the city red and white ahead of Sunderland AFC's highly anticipated Capital One Cup Final next weekend.
SAFC's official charity, the Foundation of Light, is encouraging everyone in the city to decorate their houses, shops, offices and school in red and white and dress in the club's colours from Monday (February 24), through to the big game on Sunday March 2.
The campaign is designed to harness the excitement which has already gripped the city and give those unable to make the journey to Wembley a chance to get involved
It will also serve as a fundraising opportunity for the Foundation of Light, with participants being asked to make a £1 donation to the charity. This can be collected by participating schools or businesses, or donated directly via a special Just Giving page - www.justgiving.com/safc
Proceeds will be used to support the Foundation of Light's wide range of sport and education-based programmes, which benefit more than 42,000 young people and families across the North East every year.
Those taking part in the Red and White campaign can also share photos of their decorations or red and white clothes by emailing them to email@example.com or tweeting @SAFCOfficial using the hashtag #DaretoDream, with the chance to win free tickets to an SAFC game at the Stadium of Light.
Lesley Spuhler, Chief Executive at the Foundation of Light, said: "The Capital One Cup Final is a hugely exciting event for the club and the city as a whole.
"We hope everyone across Wearside will get involved and show their community spirit by decorating their homes, schools and businesses and wearing red and white as much as possible during the week."
For more information about The Foundation of Light and to see a gallery of images from the Red and White City campaign from participating businesses and schools, visit www.foundationoflight.co.uk or follow @SAFCFol
School and businesses interested in getting involved in the campaign should contact the Foundation of Light on 0191 5515191.