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Sunderland & The Fort: More Details Emerge
Follow the saga between Sunderland and The Fort pub here, along with our own dealings with the club when it comes to their heavy handed brand protection.
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October 17, 2012
SAFC Commercial Director Explains 'The Fort' issue
Gary Hutchinson, Sunderland's Commercial Director, has - in an exclusive interview with the Sunderland Echo - sought to shed some light on why the club acted in the way it did, as well as offering a wider look at the club's business model.
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October 12, 2012
Sunderland And The Fort Settle Differences
Sunderland and The Fort pub have settled their differences of earlier this week. The latter was yesterday announced as the newest addition to the SAFC Rewards Scheme, a project which seeks to improve local business and offer season card holders deals
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October 9, 2012
SAFC's (Un)Intellectual Property Strikes Again
A pub landlord in Sunderland has become the latest victim of Sunderland AFC's fun police, as they bid to stop him using merchandise bought from the official club store.